5 Ways To Boost Your Brand in 2018

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Your brand is the face of your business, it represents the value of your venture and tells the world who you are. Branding makes you stand out in your industry, when I say stand out, it could be positive or negative. Yes, it can make or break you. As the world gradually prepares to say goodbye to the year 2017 and hello to 2018, you should be thinking of ways to upgrade yourself, and one way to do that is to boost your brand in the New Year.

Here are five effective ways to boost your brand in the coming year.

  1. PUBLISH A BOOK: Writing a book and becoming a published Author is no doubt going to give your brand a significant push. When you write, make sure you clearly emphasize the benefits you offer to those who patronize you and boast about your strengths. This move will definitely attract new clients and promote your value.  You may need to get a branding expert to help you with the book.

  2. SPEAK AT EVENTS: Many people get nervous when they hear public speaking. If you are one of such people, start getting over the fear of facing a crowd.  Speaking at events is a powerful way to boost your brand. You get a face to face interaction with people, your brand becomes more visible and in a way, speaking at events builds trust. Start looking for the right speaking engagements and choose a suitable topic for that particular audience.  Begin to prepare yourself by practicing on the daily basis.
  3. ORGANIZE WEBINARS: According to statistics, over 60% of marketers are using webinars for their businesses.  A web-based seminar is no doubt one of the most effective ways to push your brand no matter the industry. You can organize a presentation from the comfort of your home or office and reach many people anywhere in the world.  After a webinar session you could upload that same exact video to your YouTube channel.
  4. MEMBERSHIP PROGRAMS: You are probably a member of one or more programs already. Build a membership program that is in sync with the nature of your business.  Membership programs will help broaden the knowledge people have of your business, can give a positive impression of policymakers, it can also be a good way to raise funds.
  5. INVESTING IN SPONSORSHIP This is one of the most common ways to boost a brand. Investing in sponsorship programs has the possibility of boosting your brand right away. Many nonprofit organizations, television programs, radio shows, talent hunt shows,  and many more that needs sponsorship.  If you do not have enough funds to invest in a sponsorship package another option is providing free services or product  in exchange for publicity.

What does your brand say about you or your business?  Even though 2018 is not here this is the time to start mapping out how you plan to brand yourself in the new year.  I challenge you to pick two from the list above and come up with a execution plan.  You got this!  Ready! Set! Lets Brand!