3 Must Haves For A Consistent Visual Brand

Your visual branding is just as important as all other aspects of your brand.  Visuals play a major part in your brand.  The goal of your visual brand is to have your audience become familiar and identify your brand based on the visuals you provide to them.  There are three things that you should do in order to create a consistent visual brand.

 

1. Font

Fonts can be overlooked when it comes to your visual branding but they are still as important as your pictures and graphics. 

There are millions of fonts to choose from but there are about three that mostly used in text

The following are the most common letters used:

Serif 

Sans Serif

Script

In order to have a consistent visual brand, you may want to take your time and research what types of fonts you feel are best for your brand.  You want to choose fonts that you feel will connect well with your brand. 

For example, if your brand has a whimsy type of feel, then using fonts that are a lot less rigid may be the way to go.  An example of a whimsy type of font you could use is the following:

This is my whimsy font

If your brand is more professional, then a font similar to this may work for you:

This is My professional font

If your business is more on the creative side a font like the one below may be an option for you to use:

This is my Creative Font

The ideal number of fonts to use is at least two.  If you really want your text to stand out, try using different types of fonts.  Using different fonts are a fun way to break up your text.

Here is an example on how you can use two different fonts to break up your text.

Find (script)

Your (Sans Serif)

Happiness (script)

Notice how the simple phrase, “Find your happiness,” stands out more when you change the font for the words, “Find” and “Happiness?” 

Please keep in mind, this method is best to be used when you want to draw interest or emphasize something special.  

If you are creating a blog post or an eBook you can focus on using one font that is readable for your audience, then you can use your creative font for headers, subheadings and quotes.

 

Resources

Dafonts.com

Fontsquirrel.com

Creativemartket.com

 

Once you have figured out what your fonts will be, the next step is to add colors that you would want to identify with your brand.

 

2. Brand Colors

What colors represent your brand?  

Adding accented colors into your brand adds interesting elements to your visuals.  

When you are contemplating on the colors you would like to incorporate into your brand, you may want to keep in mind what type of emotions you want to evoke from your audience.  This is also known as color psychology.

Let’s use green as an example.  Green correlates with balance and emotions that are often associated with the color green are the following:

 

Rest

Reassurance

Peace

Harmony

Green is used often for health and wellness brands.  This is just one example on how a color is used to evoke emotions from an audience.

 

3. Photos

Photos can make or break your brand.  That is why it is important to use photos that are relevant to your brand.  It wouldn’t make sense to have photos displaying food if your brand is about makeup.  I know that may be a stretch but you get the point. 

Your photos should be clear, and well-lit.  If you prefer to take your own photos and you are on a budget, your cell phone is great for producing quality photos.

If you do not want to create your own photos there a plenty of stock photography sites that are free to use.

Some free stock photo sites include the following:

Pexels.com

Stocksnap.io

Unsplash.com

Pixabay.com

Visual branding is important when it comes to your brand.  Visuals are used to communicate with your audience.  Your audience wants to relate to your brand.  A consistent visual brand is a great way to do just that.